From the get go it was clear that there was a need for up-market houses with modern finishes. It was the perfect opportunity to establish him in the property market and to take on a new challenge.
After finding a full-time contractor, Louis Bouwer, and the perfect piece of land, he started with his first 12 house security complex, in 2002, called La Rochelle – named after his birthplace in the Vrede district in the Free State.
With this, he established Louis Bierman Property Developers (Pty) Ltd. Initially three show houses were built and it didn’t take long for buyers to be impressed by the quality of the finishes and the workmanship. Within months it was sold-out.